From Crisis to Calling
Before discovering the Jay Shetty Certification School, Frida’s life was in turmoil. She had left a women’s shelter with her five children, including twins who were just eight months old. Her living situation was difficult, and she describes feeling “super desperate” as she tried to understand how life had taken such a turn.
It was during this time that she came across Jay Shetty’s videos and later the Genius community. Meditations and teachings offered moments of relief and direction when little else felt stable.
“I came out of a women’s shelter with five of my kids… I was super desperate and couldn’t understand how my life had made a turn.”
A Nudge That Changed Direction
When Jay Shetty first announced the Certification School, Frida felt drawn to it immediately. A lifelong admirer of energy and performance—she had worked for three decades as an actress—she was intrigued by the idea of training in a way that brought depth, structure, and community.
Though she dreamed of attending in person in New York, the pandemic shifted everything online. Instead of discouraging her, it opened up new opportunities. She joined one of the earliest cohorts and graduated in 2020.
Learning That Heals While It Trains
What stood out most for Frida was the balance of rigorous learning and personal healing. Every element of the program drew her deeper, almost like “binge learning.” She describes the teachers as “fabulous” and the structure as more powerful than anything she expected.
“It was just the best thing that could have happened at that time… The community was super great, and the whole program was so well structured.”
She discovered something surprising along the way: she hadn’t planned on becoming a coach. But when conversations with others began to spark visible impact, she recognized a gift she hadn’t named before.
Awareness That Changed Everything
As an actress and writer, Frida had always worked with expression. Coaching introduced her to service and impact in a new dimension.
“I could have never imagined myself becoming a coach… When I realized that people really took a great benefit from speaking with me, this was so beautiful.”
This realization pulled her out of doubt and helped her see the ripple effect of growth. The deeper she worked on herself, the more she was able to help others.
Facing Setbacks With Honesty
Frida’s journey wasn’t linear. Coaching began well, but her health suffered under the strain of late hours, the pandemic, and the toxic relationships she was still navigating. Recognizing the ethical responsibility of her work, she paused coaching when she knew she wasn’t in the right space to serve fully.
She returned to creative work and advertising until she could stabilize her energy. With a move to Berlin and new distance from past challenges, she began easing back into one-on-one coaching and rebuilding her practice with renewed clarity.
A Community That Continues
Years after graduating, Frida still values the Certification School community. For her, these connections are not temporary or transactional but enduring.
“Even after years, you can go and just get in touch again… It’s like holiday for the soul.”
The shared energy and support reminded her she wasn’t alone and that her sensitivity—once called “too much” by others—was, in fact, a strength in the right environment.
Wisdom That Stays
From the program, Frida carried away teachings that remain part of her daily practice: protecting her energy, discerning what she is feeding in her life, and balancing body and mind when either feels blocked. These principles help her manage both personal challenges and the “crazy world” around her.
She emphasizes that the honesty cultivated at the school—honesty toward oneself and toward others—is what sustains her work.
Advice for Those on the Fence
Frida is candid about her own initial uncertainty. She didn’t start out wanting to be a coach, but the process itself shifted her perspective.
“I didn’t even want to become a coach when I started… but it’s such a gift. It’s a life changing process.”
She also notes a practical benefit: within months of finishing, she had already earned back what she invested in tuition. For her, the decision was both transformative and worthwhile.
Explore Whether This Program Fits You
Frida’s story is one of resilience, rediscovery, and the lasting impact of community. If you’re curious, you can explore the syllabus, watch the introduction videos on our website and newsletter, or talk with an advisor to see whether the Jay Shetty Certification School is the right fit for you.
