Lori Clark

Lori Clark is a Jay Shetty Certified Coach and founder of the Authentic Influence Method™ (AIM), a leadership framework built around the four points of the AIM Compass: Presence, Clarity, Integration, and Influence. Throughout her career, Lori has consistently stepped into leadership roles — from leading front-facing teams, to coordinating large-scale projects, to being the trusted choice for training and retraining employees due to her ability to adapt material to diverse learning styles and uncover what truly motivates people. These experiences revealed that true leadership isn’t about controlling performance, but about sparking the kind of presence and clarity that others naturally want to follow.

Lori works with executives and high achievers who feel weighed down by constant pressure, have become disconnected from their vision, or are struggling to keep their teams engaged. She is dedicated to helping leaders transform exhaustion and frustration into presence and clarity, and lead from authenticity and purpose. Through the Authentic Influence Method™, Lori helps leaders move beyond managing performance to truly inspiring people and building teams that are engaged and thriving — where people feel valued, inspired to grow, and compelled to invest themselves in the mission, not just an outcome. Leaders who work with Lori often describe feeling lighter, clearer, and more energized, creating a ripple effect that elevates not only their teams but every area of life.

The leader who shines brightest doesn’t control performance — they ignite it, knowing the next level of leadership is found in authenticity. Are you ready to step into yours?

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